Message to Synagogues: Don’t Forget the “Social” in “Social Media”

I recently had the pleasure of interviewing my friend and colleague, Lisa Colton, Founder and President of Darim Online. Lisa was far ahead of the curve in recognizing the value of technology for synagogue and continues to be one of a handful of thought leaders in this area. I asked Lisa about the evolving role of social media in synagogues and the challenges that social media tools present to synagogues.

Click below to hear the conversation. Also, you can watch a webinar that I recently gave on my book, Tomorrow’s Synagogue Today, sponsored by Darim at We discussed the notion of synagogues as “platforms,” and implications for synagogue leaders in making this shift.

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