Posts Tagged ‘Rabbi Jason Miller’

 

Our Storytelling Shouldn’t End When the Seder Ends

Posted on: April 21st, 2017 by Hayim Herring No Comments

Introduction

Rabbi-Hayim-Herring-and-Rabbi-Jason-Miller

Rabbi Jason Miller is flanked by Rabbi Hayim Herring and Lynn Schusterman at a STAR Foundation PEER program alumni reception in Phoenix.

Rabbi Jason Miller, my close colleague and friend, is also my social media strategist. Social media, digital content and community were a few topics that my co-author, Terri Elton and I wrote about in our recent book, Leading Congregations and Nonprofits in a Connected World: Platforms, People and Purpose so I was interested in his perspective. When we first started working together about 7 years ago, his title was “website designer.” In the interview that follows, you’ll learn more about the need to think far beyond websites and social media. I wanted to hear from him about the best ways for congregations and nonprofit organizations to pull together the various tools that exist (e-mail marketing, social media, gamification, internet advertising, blogging, etc.) to deepen and expand their impact.

 

Hayim Herring: Clearly, you’ve developed years of experience in website design and a deep understanding of social media. How do people consume information today differently than even five years ago?

Jason Miller: Most content that I consume is on a digital screen, but, a confession – I still enjoy reading the newspaper each morning because I am a tactile learner. Similarly, many people still use (and enjoy) traditional media, like hardcover books, magazines and newspapers for a variety of reasons. I’ve been building websites since 1995 and have been involved in social media marketing on a professional level since 2009. I’ve watched as both the web and social networks have moved from curiosity to commonplace. We don’t even think twice about seeing a toddler launching apps on an iPad or a senior citizen casually using FaceTime to video chat with her grandson a few time zones away. Increasingly, people are consuming content through the Internet on a much larger scale than only a few years ago.

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Rabbi Danny Nevins Responds to Rabbi Jason Miller

Posted on: December 5th, 2014 by Hayim Herring

 
 

JTS Leads in Leadership Education

 

Rabbi-Danny-Nevins-JTSRabbi Jason Miller, a 2004 graduate of JTS wrote here that while he had wonderful teachers and courses at JTS, he didn’t receive adequate training in entrepreneurial leadership, finding such opportunities only after ordination. I won’t disagree with his memory of his experience, though there were some such leadership training components available here even back then. What I can say is that this depiction does not capture the current situation at JTS. Leadership education is found in many parts of our curriculum, with a new course on rabbinic leadership and new training programs and opportunities for our students to exercise adaptive leadership during their rabbinical education. One exciting recent development is our Myers Rabbinic Fellowship, which teaches students to design grant proposals, and then offers them up to $15,000 in seed money and sustained mentoring to implement their innovative idea. Our students are emerging with new ideas, and in some cases with new organizations that they founded while still students at JTS.

 

My second point is a different type of response. I am all for innovation, and have found that continuous assessment and “pivoting” to adapt to new realities has been an important part of my rabbinical career, both in the pulpit and in the Seminary. Still, it seems that our culture has become infatuated to a fault with the virtues of change. Stability is an essential component of any system—whether of a family, a religious community, or a country. One thing which many people seek the most in a rabbi is reliability—a person who will convey a consistent message of compassion, integrity, and wisdom. Reliability doesn’t win grants and headlines. There are no awards for the rabbi who “merely” leads a congregation for decades of meaningful prayers, study programs and life cycle events. But that is where the real life of a Jew is lived. Innovative programs are important to expand the circle of involvement, to adapt to changing circumstances, and to keep things exciting. Yet our culture often forgets to pay attention to the structures that sustain identity in a rapidly changing time. Judaism, like God, needs to be “chai v’kayam,” both dynamic and durable.

 

Rabbi Danny Nevins is Dean, JTS Division of Religious Leadership, and
Pearl Resnick Dean of The Rabbinical School

 
 

The Entrepreneurship Education Missing from Seminary Training

Posted on: December 3rd, 2014 by Hayim Herring

 

Keeping Faith in Rabbis: A Community Conversation on Rabbinical Education, has just been published. Thanks to our essayists, it’s “#1 new release in Jewish life on Amazon!” I asked Rabbi Jason Miller to share his thoughts on the “entrepreneurial rabbinate.” Some rabbis who work in congregations and other Jewish organizations are clearly innovators, while others have stepped outside of the Jewish organizational world to innovate. Jason’s work keeps one of his feet firmly planted in Jewish world, and the other in the entrepreneurial world. Having a rabbi with a multifaceted rabbinate is a model that is worth exploring as a part of the ongoing conversation on 21st Century rabbinical education and leadership that I hope Keeping Faith in Rabbis will engender.

 

The Entrepreneurship Education Missing from Seminary Training

Rabbi Jason Miller


Rabbi Jason Miller of Detroit, MichiganWhen my teacher and friend Rabbi Hayim Herring asked me to write about how well I think rabbinical programs prepare us rabbis for the rabbinate, I was both honored and flustered. Although I write blog posts and articles frequently with no hesitation, I put this task off for several months. Was it writer’s block? No. So why then have I struggled to flesh out my thoughts on what is missing from today’s seminary training of rabbinical students?

 

Throughout my ten years in the rabbinate I have seen myself as an entrepreneur and marketed myself as such (social media marketing is my niche). It is my strong belief that a successful rabbi (feel free to substitute rabbi with any other faith leader) in the 21st century is as much an entrepreneur as she is an educator, counselor or conduit to God. Today’s seminaries do not adequately train rabbis for a career of entrepreneurship. That’s my simple answer to Rabbi Herring’s question. Why then did I hesitate to simply sit down and articulate that thesis? My hesitation comes from the love and appreciation I have for my rabbinical training.

 

I recall being sent to a large Conservative synagogue during my first year in the rabbinical school of the Jewish Theological Seminary to speak about the Seminary on behalf of the development department. I delivered a sermon on Shabbat morning extolling the Seminary and its many contributions to Jewish scholarship. I spoke about how the Seminary was training me well to be a successful 21st century rabbi (we were on the eve of the new century at the time). Walking back to the rabbi’s home following Shabbat services, the rabbi suddenly stopped walking and looked me in the eyes. He asked me if I really believed what I said about the Seminary preparing my colleagues and me for the future or if it was just some bullshit that the Seminary told me to say. When I explained that it was from the heart, he told me about his experience at the same institution some twenty years prior. He told me that he and his classmates called the institution “the Cemetery” because it was a spiritually dead place to be everyday. The rabbi told me that despite — not because of — his Seminary experience, he loves being a rabbi today.

 

That rabbi’s experience was certainly not shared by me. I am grateful for my Seminary education and the enjoyable experience I had at the Seminary (1998-2004). I learned a great deal from a talented cadre of professors who influenced me in very positive ways. I also met some wonderful people who have become lifelong friends. In short, I appreciated my rabbinical training while I was a Seminary student and I look back on those years with admiration and appreciation. That being said, it doesn’t mean that the Seminary taught its students everything it should have during my time as a student there.

 

A couple years ago the Jewish Daily Forward published an editorial demonstrating how much the American rabbinate has changed in the 21st century because the economy has made it difficult for many rabbis to find good jobs. The editorial argued that because of the economic downturn at the end of the first decade of the 21st century, rabbis — both young and old — were having to become entrepreneurial in their rabbinate. I would assert that rabbis have always had to be entrepreneurial. Even before the Digital Age when a rabbi can launch a blog and teach Torah to millions around the world, rabbis had to find new and innovative ways to engage. Today, the rabbi has to be even more entrepreneurial and it’s up to the seminaries to shift academic focus and teach more practical business courses.

 

Prof. Jonathan Sarna of Brandeis University predicted that rabbis in the 21st century would have to become more entrepreneurial based on shifting demographics and the needs of the community. I don’t see this as a crisis in American Jewry, but rather the perfect opportunity for rabbis to become more entrepreneurial– both as a way to be relevant and to make a significant contribution to our people. Rabbis who see this as a chance to reinvent their rabbinate will ultimately be the most successful in the new era of Jewish life and rabbis who come out of their seminary training thinking like entrepreneurs will be ahead of the game. And that holds true not only for American rabbis, but for rabbis throughout the Jewish world who have the entrepreneurial spirit and the business world training.

 

rabbi-jason-miller-social-media

 

There are several programs that work with ordained rabbis to give them practical business skills, but these are all offered several years following the formal training. If the curriculum of these programs (i.e., Northwestern’s Kellogg School of Business, the American Jewish University, Clal’s Rabbis Without Borders, the former STAR Foundation’s PEER fellowship, etc.) were being taught during the early years of rabbinic training, these rabbis would not have to apply for these continuing educational programs once they were already in the field. They are essentially playing “catch up” in competency areas that are necessary from the first day on the job.

 

Talented rabbis are freelancing their skills more often today and founding new institutions and programs. As the number of Jewish families and singles unaffiliated with a congregation rises, there is an increased need for rabbis to perform life-cycle leadership roles. With the growth of the internet it has become easy for people to identify rabbis to officiate at a baby naming ceremony, wedding, funeral or unveiling. These rabbis must possess the entrepreneurial skills to run their own business. They cannot rely on a support staff at an institution to handle the daily operations. They are the CEO, CFO and COO of “Rabbi, Inc.” and if they cannot run their professional services operation like a business, they will sink despite their best efforts.

 

There is such a need for personal connections in the rabbinate and technology has made it easier for rabbis to extend their reach and influence to spiritual seekers and people in need no matter where they live. Today’s rabbi is more “project oriented” than “job based.” This means that rather than relying on the traditional synagogue job as her only source of income and responsibility, the 21st century rabbi has several projects.

 

Today’s rabbi, like any successful business leader, must be organizing, operating and assuming of the risk of his venture. It is not only young rabbis leading a startup initiative who must take a playbook out of the MBA training manual. All rabbis should feel a sense of the entrepreneurial spirit and have the tutelage to build their enterprise successfully. From the financial responsibilities to the marketing and communication, today’s rabbi must be trained in the critical skills of the successful entrepreneur.

 

Rav Kook famously wrote that we must “make the old new and the new holy.” In order for rabbis to put those wise words into action we must fuel the entrepreneurial fires of our holy projects. The curriculum of our rabbinical training institutions must evolve to include workshops, seminars and retreats focused on entrepreneurship. Business leaders must be retained to teach future rabbis about the essentials of building institutions — from startup synagogues and schools to community centers and camps — and running them successfully. Technology and digital communication must become a focus of rabbinic training. If rabbis only begin to explore the power of 21st century technology after ordination, it is far too late.

 

I am grateful for the education I received in rabbinical school, but that does not mean I can’t look back reflectively and point to certain aspects missing from that training. Today I’m proud to call myself an entrepreneurial rabbi. I also acknowledge that my entrepreneurial skills were developed and honed “post-production.” I know that the rabbinical schools today are in capable hands and being headed by forward thinking leaders who will ensure that entrepreneurship is part of the training.

 

Rabbi Jason Miller is an entrepreneur, educator and writer. He first met Rabbi Hayim Herring through the STAR Foundation’s Synaplex program and was then mentored by Rabbi Herring as a participant in the STAR PEER fellowship. A social media expert, Rabbi Miller is a popular speaker and writer on technology and its effect on the Jewish world. He writes for Time Magazine, the Huffington Post and the monthly “Jews in the Digital Age” column for the Detroit Jewish News. He is the founder of TorahDaily.com, PopJewish.com, JewishTechs.com and CelebrateJewish.com. Rabbi Miller is the president of Access Computer Technology, a computer tech support, web design and social media marketing company in Michigan. He won the 2012 Young Entrepreneur of the Year Award from the West Bloomfield Chamber of Commerce and is a winner of the Jewish Influencer Award from the National Jewish Outreach Program.

 

Mission, Marketing and Media—Inseparable, Invaluable (Part 3)

Posted on: February 10th, 2014 by Hayim Herring No Comments

 

Welcome to the third in a series of guest bloggers from my friends and colleagues — all experts in their respective fields. As I wrote last week, these three words — mission, marketing and media — can begin to sound like empty buzzwords unless they are clearly defined and then made actionable for congregations. The content of what they mean is easy. The key is in understanding the context. Rounding out the series, I’m delighted that my friend and colleague Rabbi Jason Miller, President of Access Computer Technology and all-around rabbinic entrepreneur, is this week’s guest blogger. He provides real-world examples of what happens when the bricks and mortar of a congregation meet the bytes and clicks of the digital age, and why social media channels for engaging people are not optional, but integral to congregational work.

 

“The Social Networking Synagogue of the 21st Century”
Rabbi Jason Miller – Access Computer Technology

 

Rabbi Jason Miller of Detroit, MichiganAsk a typical Jewish man or woman if they belong to a synagogue and you’re likely to hear, “Yes, but we only attend on the High Holidays.” Nothing new there. We all know the twice-a-year Jews who only show up in the pews on Rosh Hashanah and Yom Kippur, just as we all know Christians who only appear in church on Christmas and Easter. However, something has changed as of late.

 

That same individual who once described their synagogue attendance in such sporadic terms might now explain that she is an active member of the congregation. Has she all of a sudden begun attending the bricks and mortar synagogue building any more than she did in the past? No. So what has changed that her answer is so vastly different? She now finds herself engaging with her congregational community in Cyberspace. She is a fan of the congregation’s Facebook page and while she was able to ignore those monthly event flyers that arrived in her mailbox on various colors of copy paper, she now sees each program the congregation offers in her Facebook feed (which she spends an hour a day on average reading!). As she’s following the lives of her friends and family, she’s also tracking the weekly happenings at the synagogue. She can see which friends are attending classes, she is learning from the rabbi who posts some thoughts on the weekly Torah portion, and she closely scrutinizes the photos that were uploaded from the last Sisterhood function (which she didn’t attend in real time, but she now feels as if she was there).

 

That same individual who felt so out of touch with his congregation because he only engaged the services of the rabbi a few times in the month leading up to his daughter’s bat mitzvah is now subscribed to the congregation’s weekly Constant Contact newsletter. He knows which congregants passed away, whose children became engaged, and who just became grandparents for the first time. He can now keep up with what his children are learning in the religious school because he follows the education director’s tweets during the school hours (wow, he thinks, this is way more interesting than my Hebrew School experience!). He learned from uploaded photos on Instagram that there is a monthly study session just for men at the local pub led by the rabbi and he already added the next month’s session to his calendar.

 

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Relaunching Confidently Together Into the Future

Posted on: April 10th, 2013 by Hayim Herring 2 Comments

I recently made a presentation to a group of synagogue leaders in St. Paul. A very bright volunteer who was familiar with Synaplex , an initiative that I developed, asked me, “Why are your ideas about the Jewish community different since you last presented to our congregation?” My ineloquent answer: “Umm…things have changed since we last worked together.” Not exactly a satisfying answer, but that was the best I could do given the time constraints.

 

Later that evening, I asked myself, “Okay, many things changed. But what are some of the most significant changes that have occurred within the past five years or so?” Not coincidentally, this was a question that I had been thinking about for sometime. I have been very concerned about how organizations are either in paralysis, denial or a state of confusion as they struggle to conduct business in post-economic bust that is stubbornly persistent. I’ve seen some organizations:

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