Posts Tagged ‘Social Media Marketing’

 

De-Faced and Degraded: Hey Facebook, Are You Listening?

Posted on: January 3rd, 2018 by Hayim Herring No Comments

About a week ago, I was looking at some comments on a blog post that I had written. I noticed on my Facebook page that my “rating” had dropped from a 4.9 to a 4.4. Why did that happen?

As background, I want to share that I really hate this striving for ratings. Self-promotion violates a strong belief that I have about values of modesty and humility. For me, these aren’t only desirable attributes, but binding religious values. Humility doesn’t mean that I pretend to lack expertise or dismiss any that I have acquired that can be helpful to others. But it does mean being self-aware of the number of people who have helped me over a lifetime to develop my abilities, being grateful for having these people in my life and acknowledging my debt to them. And at this stage, it’s more satisfying to strive to help nurture the talents of those who are younger and collaborate with peers, then to put energy into striving for higher ratings. But I’m realistic and know that ratings can affect my reputation and limit potential future business opportunities, and this incident upset me.

 

 

So here’s what I think happened. Facebook allowed a not-so-thinly veiled anti-Semitic and anti-Muslim tirade related to my blog post to be mistakenly posted on my review page, and the reviewer gave me a rating of “1 star.“ That’s already two strikes against Facebook: first, allowing that rant to appear, and second, having it appear on my overall review page and not the blog post to which the reader had reacted. There may be a third strike: it also had a “fake” feel to it. The grammar, the awkwardness of style, the stilted language and the coded and explicit hateful language suggested that this was the work of a troll.

Facebook does not make it simple to contact them about such incidents, despite some recent improvements in providing feedback. And I made the mistake of not taking a screenshot of the individual’s name and his comments immediately. To Facebook‘s credit, they removed the comments very quickly after I contacted them. I’ve now written a total of three times to Facebook (that’s another story of how difficult it is to contact Facebook after a first effort) asking for an explanation of why they didn’t remove the rating if they saw fit to remove the comment.

Hey Facebook, are you listening?

I like to promote curiosity, exciting ideas, wisdom, collaboration, innovation -and yes, I don’t mind periodically sharing some of my accomplishments. When I write a blog or speak, I expect that people will differ with me, and I’m accustomed to some pretty harsh comments both from the political and religious right and left. If you’re going to be public about your ideas, personal attacks, as opposed to critiques of ideas, have become normative. But this particular issue has really lit a fire under me. And personal dislike about self-promotion aside, it’s wrong.

I’d like to know if you’ve had this experience before, either on Facebook or some other social media site, where you didn’t have the ability to fight back in an unfair fight. If you have some advice or have the experience to share in this kind of matter, please do so here. And thanks for listening to my struggle.

The Entrepreneurship Education Missing from Seminary Training

Posted on: December 3rd, 2014 by Hayim Herring

 

Keeping Faith in Rabbis: A Community Conversation on Rabbinical Education, has just been published. Thanks to our essayists, it’s “#1 new release in Jewish life on Amazon!” I asked Rabbi Jason Miller to share his thoughts on the “entrepreneurial rabbinate.” Some rabbis who work in congregations and other Jewish organizations are clearly innovators, while others have stepped outside of the Jewish organizational world to innovate. Jason’s work keeps one of his feet firmly planted in Jewish world, and the other in the entrepreneurial world. Having a rabbi with a multifaceted rabbinate is a model that is worth exploring as a part of the ongoing conversation on 21st Century rabbinical education and leadership that I hope Keeping Faith in Rabbis will engender.

 

The Entrepreneurship Education Missing from Seminary Training

Rabbi Jason Miller


Rabbi Jason Miller of Detroit, MichiganWhen my teacher and friend Rabbi Hayim Herring asked me to write about how well I think rabbinical programs prepare us rabbis for the rabbinate, I was both honored and flustered. Although I write blog posts and articles frequently with no hesitation, I put this task off for several months. Was it writer’s block? No. So why then have I struggled to flesh out my thoughts on what is missing from today’s seminary training of rabbinical students?

 

Throughout my ten years in the rabbinate I have seen myself as an entrepreneur and marketed myself as such (social media marketing is my niche). It is my strong belief that a successful rabbi (feel free to substitute rabbi with any other faith leader) in the 21st century is as much an entrepreneur as she is an educator, counselor or conduit to God. Today’s seminaries do not adequately train rabbis for a career of entrepreneurship. That’s my simple answer to Rabbi Herring’s question. Why then did I hesitate to simply sit down and articulate that thesis? My hesitation comes from the love and appreciation I have for my rabbinical training.

 

I recall being sent to a large Conservative synagogue during my first year in the rabbinical school of the Jewish Theological Seminary to speak about the Seminary on behalf of the development department. I delivered a sermon on Shabbat morning extolling the Seminary and its many contributions to Jewish scholarship. I spoke about how the Seminary was training me well to be a successful 21st century rabbi (we were on the eve of the new century at the time). Walking back to the rabbi’s home following Shabbat services, the rabbi suddenly stopped walking and looked me in the eyes. He asked me if I really believed what I said about the Seminary preparing my colleagues and me for the future or if it was just some bullshit that the Seminary told me to say. When I explained that it was from the heart, he told me about his experience at the same institution some twenty years prior. He told me that he and his classmates called the institution “the Cemetery” because it was a spiritually dead place to be everyday. The rabbi told me that despite — not because of — his Seminary experience, he loves being a rabbi today.

 

That rabbi’s experience was certainly not shared by me. I am grateful for my Seminary education and the enjoyable experience I had at the Seminary (1998-2004). I learned a great deal from a talented cadre of professors who influenced me in very positive ways. I also met some wonderful people who have become lifelong friends. In short, I appreciated my rabbinical training while I was a Seminary student and I look back on those years with admiration and appreciation. That being said, it doesn’t mean that the Seminary taught its students everything it should have during my time as a student there.

 

A couple years ago the Jewish Daily Forward published an editorial demonstrating how much the American rabbinate has changed in the 21st century because the economy has made it difficult for many rabbis to find good jobs. The editorial argued that because of the economic downturn at the end of the first decade of the 21st century, rabbis — both young and old — were having to become entrepreneurial in their rabbinate. I would assert that rabbis have always had to be entrepreneurial. Even before the Digital Age when a rabbi can launch a blog and teach Torah to millions around the world, rabbis had to find new and innovative ways to engage. Today, the rabbi has to be even more entrepreneurial and it’s up to the seminaries to shift academic focus and teach more practical business courses.

 

Prof. Jonathan Sarna of Brandeis University predicted that rabbis in the 21st century would have to become more entrepreneurial based on shifting demographics and the needs of the community. I don’t see this as a crisis in American Jewry, but rather the perfect opportunity for rabbis to become more entrepreneurial– both as a way to be relevant and to make a significant contribution to our people. Rabbis who see this as a chance to reinvent their rabbinate will ultimately be the most successful in the new era of Jewish life and rabbis who come out of their seminary training thinking like entrepreneurs will be ahead of the game. And that holds true not only for American rabbis, but for rabbis throughout the Jewish world who have the entrepreneurial spirit and the business world training.

 

rabbi-jason-miller-social-media

 

There are several programs that work with ordained rabbis to give them practical business skills, but these are all offered several years following the formal training. If the curriculum of these programs (i.e., Northwestern’s Kellogg School of Business, the American Jewish University, Clal’s Rabbis Without Borders, the former STAR Foundation’s PEER fellowship, etc.) were being taught during the early years of rabbinic training, these rabbis would not have to apply for these continuing educational programs once they were already in the field. They are essentially playing “catch up” in competency areas that are necessary from the first day on the job.

 

Talented rabbis are freelancing their skills more often today and founding new institutions and programs. As the number of Jewish families and singles unaffiliated with a congregation rises, there is an increased need for rabbis to perform life-cycle leadership roles. With the growth of the internet it has become easy for people to identify rabbis to officiate at a baby naming ceremony, wedding, funeral or unveiling. These rabbis must possess the entrepreneurial skills to run their own business. They cannot rely on a support staff at an institution to handle the daily operations. They are the CEO, CFO and COO of “Rabbi, Inc.” and if they cannot run their professional services operation like a business, they will sink despite their best efforts.

 

There is such a need for personal connections in the rabbinate and technology has made it easier for rabbis to extend their reach and influence to spiritual seekers and people in need no matter where they live. Today’s rabbi is more “project oriented” than “job based.” This means that rather than relying on the traditional synagogue job as her only source of income and responsibility, the 21st century rabbi has several projects.

 

Today’s rabbi, like any successful business leader, must be organizing, operating and assuming of the risk of his venture. It is not only young rabbis leading a startup initiative who must take a playbook out of the MBA training manual. All rabbis should feel a sense of the entrepreneurial spirit and have the tutelage to build their enterprise successfully. From the financial responsibilities to the marketing and communication, today’s rabbi must be trained in the critical skills of the successful entrepreneur.

 

Rav Kook famously wrote that we must “make the old new and the new holy.” In order for rabbis to put those wise words into action we must fuel the entrepreneurial fires of our holy projects. The curriculum of our rabbinical training institutions must evolve to include workshops, seminars and retreats focused on entrepreneurship. Business leaders must be retained to teach future rabbis about the essentials of building institutions — from startup synagogues and schools to community centers and camps — and running them successfully. Technology and digital communication must become a focus of rabbinic training. If rabbis only begin to explore the power of 21st century technology after ordination, it is far too late.

 

I am grateful for the education I received in rabbinical school, but that does not mean I can’t look back reflectively and point to certain aspects missing from that training. Today I’m proud to call myself an entrepreneurial rabbi. I also acknowledge that my entrepreneurial skills were developed and honed “post-production.” I know that the rabbinical schools today are in capable hands and being headed by forward thinking leaders who will ensure that entrepreneurship is part of the training.

 

Rabbi Jason Miller is an entrepreneur, educator and writer. He first met Rabbi Hayim Herring through the STAR Foundation’s Synaplex program and was then mentored by Rabbi Herring as a participant in the STAR PEER fellowship. A social media expert, Rabbi Miller is a popular speaker and writer on technology and its effect on the Jewish world. He writes for Time Magazine, the Huffington Post and the monthly “Jews in the Digital Age” column for the Detroit Jewish News. He is the founder of TorahDaily.com, PopJewish.com, JewishTechs.com and CelebrateJewish.com. Rabbi Miller is the president of Access Computer Technology, a computer tech support, web design and social media marketing company in Michigan. He won the 2012 Young Entrepreneur of the Year Award from the West Bloomfield Chamber of Commerce and is a winner of the Jewish Influencer Award from the National Jewish Outreach Program.

 

Mission, Marketing and Media—Inseparable, Invaluable (Part 3)

Posted on: February 10th, 2014 by Hayim Herring No Comments

 

Welcome to the third in a series of guest bloggers from my friends and colleagues — all experts in their respective fields. As I wrote last week, these three words — mission, marketing and media — can begin to sound like empty buzzwords unless they are clearly defined and then made actionable for congregations. The content of what they mean is easy. The key is in understanding the context. Rounding out the series, I’m delighted that my friend and colleague Rabbi Jason Miller, President of Access Computer Technology and all-around rabbinic entrepreneur, is this week’s guest blogger. He provides real-world examples of what happens when the bricks and mortar of a congregation meet the bytes and clicks of the digital age, and why social media channels for engaging people are not optional, but integral to congregational work.

 

“The Social Networking Synagogue of the 21st Century”
Rabbi Jason Miller – Access Computer Technology

 

Rabbi Jason Miller of Detroit, MichiganAsk a typical Jewish man or woman if they belong to a synagogue and you’re likely to hear, “Yes, but we only attend on the High Holidays.” Nothing new there. We all know the twice-a-year Jews who only show up in the pews on Rosh Hashanah and Yom Kippur, just as we all know Christians who only appear in church on Christmas and Easter. However, something has changed as of late.

 

That same individual who once described their synagogue attendance in such sporadic terms might now explain that she is an active member of the congregation. Has she all of a sudden begun attending the bricks and mortar synagogue building any more than she did in the past? No. So what has changed that her answer is so vastly different? She now finds herself engaging with her congregational community in Cyberspace. She is a fan of the congregation’s Facebook page and while she was able to ignore those monthly event flyers that arrived in her mailbox on various colors of copy paper, she now sees each program the congregation offers in her Facebook feed (which she spends an hour a day on average reading!). As she’s following the lives of her friends and family, she’s also tracking the weekly happenings at the synagogue. She can see which friends are attending classes, she is learning from the rabbi who posts some thoughts on the weekly Torah portion, and she closely scrutinizes the photos that were uploaded from the last Sisterhood function (which she didn’t attend in real time, but she now feels as if she was there).

 

That same individual who felt so out of touch with his congregation because he only engaged the services of the rabbi a few times in the month leading up to his daughter’s bat mitzvah is now subscribed to the congregation’s weekly Constant Contact newsletter. He knows which congregants passed away, whose children became engaged, and who just became grandparents for the first time. He can now keep up with what his children are learning in the religious school because he follows the education director’s tweets during the school hours (wow, he thinks, this is way more interesting than my Hebrew School experience!). He learned from uploaded photos on Instagram that there is a monthly study session just for men at the local pub led by the rabbi and he already added the next month’s session to his calendar.

 

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