Posts Tagged ‘Technology’

 

Message to Synagogues: Don’t Forget the “Social” in “Social Media”

Posted on: July 26th, 2012 by Hayim Herring

I recently had the pleasure of interviewing my friend and colleague, Lisa Colton, Founder and President of Darim Online. Lisa was far ahead of the curve in recognizing the value of technology for synagogue and continues to be one of a handful of thought leaders in this area. I asked Lisa about the evolving role of social media in synagogues and the challenges that social media tools present to synagogues.

Click below to hear the conversation. Also, you can watch a webinar that I recently gave on my book, Tomorrow’s Synagogue Today, sponsored by Darim at www.darimonline.org/blog/tomorrows-synagogue-today-insights-author. We discussed the notion of synagogues as “platforms,” and implications for synagogue leaders in making this shift.

Why Angels Never Multitask

Posted on: November 16th, 2011 by Hayim Herring
How to become a SocialMediaManager

From stoneysteiner on flickr

Do you multitask? Come on, be honest!  By multitasking, I mean performing multiple tasks simultaneously, like talking on the phone, responding to e-mails and tidying your desk at the same time. I admit that I multitask, but not as much as I used to. And, it’s my goal to continue to reduce how frequently I multitask.

Good leadership requires intense focus. Naturally, leaders have to deal with multiple opportunities and challenges. But when leaders are so overloaded that they feel like they must respond to e-mails while on the phone, grab a meal or return phone calls while driving, and sleep with their smart phones because they never have enough time, they are living in a perpetual danger zone. Not only is multitasking unhealthy, but multitasking diminishes efficiency.

Apparently, divine angels know about the risks of multitasking. During these past couple of weeks, the Torah readings included the presence of angels. According to Jewish tradition, each angel is assigned to only one task at a time. Their work is so critical that it requires intense focus. Whether or not you believe in angels, in an age where multitasking has become an acceptable more, it’s good to act like one and focus fully on what you’re doing while you are doing it. You’ll be happier with the quality of your work and more productive.

B’shalom,

Rabbi Hayim Herring

What Non-Profit Leaders Can Learn from Steve Jobs

Posted on: August 29th, 2011 by Hayim Herring

Apple co-founder and former CEO Steve Jobs is an undisputed genius in the field of technology and computing. Someone with his brilliance is exceptionally rare. And while we can’t be Steve Jobs, non-profit leaders can still learn much from him about some fundamentals of leadership.

Innate genius is a gift. But leadership is something that you can cultivate in yourself and others.

A Sabbath from Technology: Turn Off and Tune In!

Posted on: May 4th, 2010 by Hayim Herring
I’m starting my post with a thank you to one of the most valuable blogs on social media’s potential for societal good: Beth’s Blog: How Non-Profit Organizations Can Use Social Media to Power Social Networks for Change.
Beth writes at the end of her most recent post,

We’re all struggling with balance of technology and a purposeful life.  We need to reflect inward and examine our motivations, patterns, and use of technology – understanding when we’re mindful and not.

Then we need to integrate ways of finding the right balance.  That balance is not a simple on and off switch – it is understanding how to integrate focused and receptive attentions into our online and offline lives.

In her post, Beth recommends a few tips about how to get into the habit of disconnecting from our electronic tethers: smart phones, laptops, Kindles, iPads—and whatever will be next. But the insight that caught my attention was that disconnecting is only a part of the problem. The other part is integration—given that technology is becoming increasingly embedded in our lives (and now, our bodies,) how do we work with it, so that it doesn’t work against us? Futurists and science fiction writers have a long history of creating scenarios about computers or robots taking on human characteristics. I’m more concerned lately about human beings becoming too robotic and losing our essential humanity.
Religious traditions which have a Sabbath offer much wisdom on this subject. Here’s a slice of this wisdom from the Jewish tradition, one that I know reasonably well. While the book of Genesis gives work a bad reputation (Adam has to work the garden after he and Eve violate God’s rule against eating of the forbidden fruit), the book of Exodus (20:8) views both rest and work as positive commandments.
A life of all work is prohibited because it’s destructive. But a life of no work isn’t healthy either from a Jewish perspective, which views humanity as partners with God in working to sustain and enhance the created world. It’s all about balance. And, ironically, by scheduling a day with no creative work, we return to life reinvigorated and attuned to our surroundings and the people who matter to us.
For me, the solution to this problem of electronic enslavement is turning off in order to tune in. Call it a Sabbath from Technology. Integrating technology in my life means not exhibiting a Pavlovian response to the chime of an email or instant message and freeing myself from the pressure to take every call when it comes in—regardless of what I’m in the middle of.  And increasingly, I’m feeling a need to cultivate mindfulness so that multi-tasking doesn’t take a permanent toll on my ability to concentrate. I recognize that I’m the only one who can take this kind of control of technology in my own life.
So—how do you feel about this age-old problem of enslavement taking a new digital guise? Is it over-exaggerated? Or, is it something that you feel but don’t talk about too much anymore? Do you have other suggestions about navigating these issues? Please comment!
Thank you,
Rabbi Hayim Herring

I’m starting my post with a thank you to one of the most valuable blogs on social media’s potential for societal good, Beth Kanter’s: Beth’s Blog: How Non-Profit Organizations Can Use Social Media to Power Social Networks for Change.

Beth writes at the end of her most recent post,

We’re all struggling with balance of technology and a purposeful life.  We need to reflect inward and examine our motivations, patterns, and use of technology – understanding when we’re mindful and not.  Then we need to integrate ways of finding the right balance.  That balance is not a simple on and off switch – it is understanding how to integrate focused and receptive attentions into our online and offline lives.

In her post, Beth recommends a few tips about how to get into the habit of disconnecting from our electronic tethers: smart phones, laptops, Kindles, iPads—and whatever will be next. But the insight that caught my attention was that disconnecting is only a part of the problem. The other part is integration—given that technology is becoming increasingly embedded in our lives (and now, our bodies,) how do we work with it, so that it doesn’t work against us? Futurists and science fiction writers have a long history of creating scenarios about computers or robots taking on human characteristics. I’m more concerned lately about human beings becoming too robotic and losing our essential humanity.

Religious traditions which have a Sabbath offer much wisdom on this subject. Here’s a slice of this wisdom from the Jewish tradition, one that I know reasonably well. While the book of Genesis gives work a bad reputation (Adam has to work the garden after he and Eve violate God’s rule against eating of the forbidden fruit,) the book of Exodus (20:8) views both rest and work as positive commandments.

A life of all work is prohibited because it’s destructive. But a life of no work isn’t healthy either from a Jewish perspective, which views humanity as partners with God in working to sustain and enhance the created world. It’s all about balance. And, ironically, by scheduling a day with no creative work, we return to life reinvigorated and attuned to our surroundings and the people who matter to us.

For me, the solution to this problem of electronic enslavement is turning off in order to tune in. Call it a Sabbath from Technology. Integrating technology in my life means not exhibiting a Pavlovian response to the chime of an email or instant message and freeing myself from the pressure to take every call when it comes in – regardless of what I’m in the middle of.  And increasingly, I’m feeling a need to cultivate mindfulness so that multi-tasking doesn’t take a permanent toll on my ability to concentrate. I recognize that I’m the only one who can take this kind of control of technology in my own life.

So – how do you feel about this age-old problem of enslavement taking a new digital guise? Is it over-exaggerated? Or, is it something that you feel but don’t talk about too much anymore? Do you have other suggestions about navigating these issues? Please comment!

Thank you,

Rabbi Hayim Herring

This One Should Give You a Jolt: Is “iLearn” the Future of Education?!

Posted on: April 26th, 2010 by Hayim Herring

I know that people who are fascinated with technology like to toss the word “revolution” around quite a bit.  On the other hand, those who are more skeptical about technology often refer to the latest technology as a “fad.”  I was both so dazzled and unnerved by a recent article about technology and education in Fast Company that I want you to decide: are we glimpsing the next revolution in education, or are we seeing the next commercial venture that delivers nothing but profits to marketers?

The article, entitled  A is for App: How Smartphones, Handheld Computers Sparked an Educational Revolution, claims that studies show that technology can actually make kids smarter. It then goes on to describe several new learning devices which are already having impact on how children learn in different cultures and among different socio-economic communities. The author claims the bottom line is these technologies work anytime, anywhere.

Think about the revolution in entertainment.  Entertainment has gone from a “command and control” model, with elites directing the content, format, venue and timing, to an “iTunes model,” in which users not only control their entertainment, but can also create it!  In a similar vein, this article suggests that young learners will soon have the opportunity to be in the driver’s seat of their own education.  The role of the teacher will change from instructor to coach, and teachers will finally have the ability to help students customize their learning so that they can proceed at their own pace.  Students will be able to follow their own imaginations instead of a hierarchically imposed set of rules that someone else has defined as “learning.”

I really encourage you to read the article (it’s multiple pages, but well worth it,) and tell me your reaction. Do you see this as an inevitable march toward a new way of learning?  Do you view this potential leap as positive or negative?  What implications does it have for religious education?  What will be the role of the teacher, the rabbi or the youth minister in this scenario?

I’m looking forward to hearing from you soon!

Thank you,

Rabbi Hayim Herring

image from Flickr.com, woodleywonderworks

Coming Soon: A Social Media Site That Rates Your Synagogue

Posted on: June 2nd, 2009 by Hayim Herring

Shalom to all! I’ve invited one of STAR’s media maven consultants, Elana Centor, to post her thoughts about social media trends which are likely to impact upon synagogues. Please read her post and share your reactions, which her provocative post and thoughtful suggestions will engender! Thanks, Elana, for being a guest blogger on Tools for Shuls!  -Hayim

With a tag line of Get the real scoop on doctors, clinics and hospitals, TheHealthcareScoop.com is a place for consumers to share their personal experiences. While the majority of comments are positive, about one-third are negative. Piloted in Minnesota, and now a nationwide community, HealthcareScoop.com is part of Blue Cross Blue Shield. That’s right: an insurance company is sponsoring a blog where its group members can weigh-in on doctors. Isn’t that an “interesting” way to influence doctors?!

Now substitute rabbis, synagogues and religious school in that tag line and you have a peek into the very near future. Get the real scoop on rabbis, synagogues and religious schools.

If there is one trend in Web 2.0 that most synagogues are not prepared for, it’s the proliferation of what Josh Bernoff and Charlene Li coined as Groundswell

“A groundswell is a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions.”
 
Bernoff and Li say the groundswell has created a permanent, long-lasting shift in the way the world works–one that most traditional institutions see as a threat.

Just in case you think you have some time before the groundswell impacts synagogue life, think again. Introducing ShulShopper.com, which bills itself as, “The premier online service for finding and reviewing congregations that you help create.”  Shulshopper, which is currently in a beta release, is part of the nonprofit independent Jewish organization Matzat. While there aren’t many synagogues reviewed on the site right now, that could change any moment and probably will. And, even if Shulshopper doesn’t go viral, some other synagogue social media site will appear without notice and it will allow people to share their experiences at your congregation. You can count on it– not every comment will suggest you have a warm and welcoming culture.

Since the question is not if, but when members, former members and visitors will share stories about your congregation in an online community, what will be your strategy? How will you respond if someone writes a negative comment? How will you even know if someone has written about you?
 
Here are three things you can do to prepare for the synagogue groundswell.

  1. Develop a Social Media Communications Plan
    Every synagogues needs to have a social media communications plan which includes strategies on how the synagogue will respond to positive comments, negative comments that are nasty, unfair or untrue as well as negative comments that have validity. Create the plan when the emotions of the comments are not part of the equation.
  2. Become Digital Detectives
    Digital Detectives are people who investigate what is being said about their organization on websites, blogs, Facebook, Twitter and a host of other social media sites. It’s not as difficult as it sounds thanks to Google Alerts – a free feature of Google that can be configured to send you an email alert every time your synagogue, rabbi or key members are mentioned on a website or blog.
  3. Spend Time Doing Some Online Listening
    In many ways, participating in social media is like immigrating to a new country. It has its own culture, customs and language. That’s why it’s important to spend time observing how things are done in social media before you try to actively participate in it.  By taking the time to listen and observe you will represent your congregation in an appropriate and respectful manner.

Elana Centor is Chief Strategist For Digitalwagontrain a training, coaching, consulting firm helping individuals and organizations achieve their goals faster, smarter, easier by using social media tools.  Elana posts regularly on her blog Funny Business.

Image from Flickr.comLong Zheng

Terrific or Terrifying? Technology’s Impact on Your Organization

Posted on: May 12th, 2009 by Hayim Herring

Item: in 1986, I purchased a desktop computer manufactured by Leading Edge (which would now have to be called Dead Edge—the company didn’t last long) and an Epson dot matrix printer for about $2200. The computer was state of the art, came with 2 megabytes of RAM which I upgraded to 4, a monitor on which amber-colored words appeared and, when I inserted a second floppy disk, a fairly sophisticated spell-check program. As I write this entry, I am sitting on an airplane, using a laptop. One person is watching a movie on his handheld device, another is listening to songs, and although it’s dark, the cabin is aglow with other laptops or net books. All of these small, portable devices are exponentially more powerful than my first electronically tethered desktop, which didn’t move more than a few inches because it was plugged into a wall outlet.
 
My point? As much as we may sometimes wish it, technology is not going away and is literally embedded in most aspects of life already. In fact, it’s literally embedded in many bodies—insulin pumps, pacemakers, replacement parts (we are just seeing the beginning of how technology will allow for body-morphing for the masses for non-medical purposes).  So while hardware and software applications will continue to change and mature, the communications environment in which we live is here to stay.
 
From what I observe, there are many digital addicts who are always on. That means that they expect near-immediate responses when they send you a question, want you to help them solve a problem or simply want to send a greeting. The ding of an email or voice mail notification can create a near-Pavlovian response on our part, we feel like me must acknowledge the email moments after it comes, perhaps at the expense of deeper thought. 
 
I’d like to start a conversation with you now by asking two questions:

  1. Are you satisfied with how your synagogue manages to keep up with the rapid flow of technological changes?
  2. What technological changes has your synagogue made within the last five years, and have these changes delivered what they promised?

Thanks for what I’m sure will be another provocative discussion!

Rabbi Hayim Herring

image from flickr.com  leo.prie.to