Archive for June, 2009

 

Would You Volunteer for this Synagogue?

Posted on: June 29th, 2009 by Hayim Herring

The motivations that move people to volunteer are varied but here are a few personal observations:

What is important to note is that each motivation requires a different approach to volunteer engagement. As a volunteer talent scout, you get to probe people’s motivations and then match the work to their motivations. So any volunteer “ask” should begin with an understanding of the underlying emotional needs of potential volunteers.

This is not an exhaustive list of motivations for volunteering. So:

  1. please add to the list
  2. and, let me know of one example when you saw a volunteer really grow because you aligned his/her emotional needs with the task at hand.

Thanks, Hayim

Volunteers: A Great Treasure

Posted on: June 18th, 2009 by Hayim Herring

While I can’t remember the source, there’s a beautiful story that describes how a man sets out on a worldwide quest to find the greatest treasure in the world. After wandering the world, he returns home and digs underneath his own kitchen floor and—finds that the treasure had been there all along. The treasure has been there all along….

This story makes me think about the hidden treasures that are right in the middle of congregations: namely, volunteers. Why?

Let’s look at some basic demographic characteristics of American Jews, relative to other ethnic and religious groups:

Members of congregations are amazing underutilized assets! 

In 2004, Dr. Amy Sales, noted Jewish researcher at the Cohen Center for Modern Jewish Life at Brandeis University, published a study entitled The Congregations of Westchester in which she provided rich data on congregational life from 16 congregations. She asked participants to respond to the statement, the “synagogue makes good use of my skills and abilities.” A mere 34% of respondents agreed with that statement. In a related vein, 66% of the “rank and file” membership reported that they were “not at all active” in their congregation.

Imagine what congregational life could be like if these statistics were reversed, so that 66% of congregational members reported that the synagogue makes good use of their skills and abilities and 33% of the members reported that they were not at all active in their congregation!

So, here are two questions I’d like you to respond to:

  1. How can synagogues make more members feel that they make good use of their members’ skills and abilities?
  2. How can synagogues increase the number of “rank and file” members who want to volunteer their time for some aspect of synagogue life? 

Rabbi Hayim Herring

Photo from flickr.com  MoBikeFed

Renewal Efforts: Synagogue Friend or Foe?

Posted on: June 11th, 2009 by Hayim Herring

Rather than focusing on a particular organizational topic this week, I wanted to make sure you’ve seen a fascinating online debate about synagogue renewal efforts.

It was initiated by a post by Rabbi Gerald Skolnik on Synagogue 3000’s Synablog entitled Synagogue 3000: A Concurring Dissent; Or, Of Babies and Bathwater.  Rabbi Skolnik first describes his Orthodox childhood and education and his journey to becoming a Conservative Rabbi. 

Rabbi Skolnik writes:

It is from this vantage point that I approach the work of Synagogue 3000, STAR, and similar organizations dedicated to the re-creation and re-vitalization of the American synagogue. I understand the challenge at hand. I work with those “Jews in the pews” (or not in the pews!) every day, and know the deep sense of alienation that so many of them feel from traditional synagogue worship and ritual. They are profoundly disconnected from that world of Jewish practice that I live, breathe, and so value. But I have a nagging feeling that, though I understand the goals of organizations like Synagogue 3000 and appreciate what they are trying to accomplish, re-creating the synagogue and its worship is, at its core, a flawed enterprise. That’s why I’ve called this piece a “concurring dissent:” an oxymoron if ever there was one. I agree with the problem, but I’m uncomfortable with the solution. We are changing the davening to suit the daveners, and in so doing, we are losing something precious and irretrievable.

STAR is mentioned specifically in the post and I’ve responded fully to Rabbi Skolnik’s comments. Here’s an excerpt:

I’ve offered to meet with Rabbi Skolnik in Minneapolis or New York to explore the rich, independent data we’ve gathered over the years which tell a story of positive impact that our initiatives have had on congregations of all denominations across North America.  We have a good grasp on what has been successful and what has not, and we think that it’s important to have conversations with others who share our passion for Jewish life and the synagogue which are informed both by feeling and fact. 

We are inspired by the rabbis and synagogues with whom we work – their willingness to hold on to two goals simultaneously: 

These goals can be compatible.

We encourage you to take a few minutes to weigh in on these issues.  Read the Synablog post and comments.

Rabbi Hayim Herring

Coming Soon: A Social Media Site That Rates Your Synagogue

Posted on: June 2nd, 2009 by Hayim Herring

Shalom to all! I’ve invited one of STAR’s media maven consultants, Elana Centor, to post her thoughts about social media trends which are likely to impact upon synagogues. Please read her post and share your reactions, which her provocative post and thoughtful suggestions will engender! Thanks, Elana, for being a guest blogger on Tools for Shuls!  -Hayim

With a tag line of Get the real scoop on doctors, clinics and hospitals, TheHealthcareScoop.com is a place for consumers to share their personal experiences. While the majority of comments are positive, about one-third are negative. Piloted in Minnesota, and now a nationwide community, HealthcareScoop.com is part of Blue Cross Blue Shield. That’s right: an insurance company is sponsoring a blog where its group members can weigh-in on doctors. Isn’t that an “interesting” way to influence doctors?!

Now substitute rabbis, synagogues and religious school in that tag line and you have a peek into the very near future. Get the real scoop on rabbis, synagogues and religious schools.

If there is one trend in Web 2.0 that most synagogues are not prepared for, it’s the proliferation of what Josh Bernoff and Charlene Li coined as Groundswell. 

“A groundswell is a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions.”
 
Bernoff and Li say the groundswell has created a permanent, long-lasting shift in the way the world works–one that most traditional institutions see as a threat.

Just in case you think you have some time before the groundswell impacts synagogue life, think again. Introducing ShulShopper.com, which bills itself as, “The premier online service for finding and reviewing congregations that you help create.”  Shulshopper, which is currently in a beta release, is part of the nonprofit independent Jewish organization Matzat. While there aren’t many synagogues reviewed on the site right now, that could change any moment and probably will. And, even if Shulshopper doesn’t go viral, some other synagogue social media site will appear without notice and it will allow people to share their experiences at your congregation. You can count on it– not every comment will suggest you have a warm and welcoming culture.

Since the question is not if, but when members, former members and visitors will share stories about your congregation in an online community, what will be your strategy? How will you respond if someone writes a negative comment? How will you even know if someone has written about you?
 
Here are three things you can do to prepare for the synagogue groundswell.

  1. Develop a Social Media Communications Plan
    Every synagogues needs to have a social media communications plan which includes strategies on how the synagogue will respond to positive comments, negative comments that are nasty, unfair or untrue as well as negative comments that have validity. Create the plan when the emotions of the comments are not part of the equation.
  2. Become Digital Detectives
    Digital Detectives are people who investigate what is being said about their organization on websites, blogs, Facebook, Twitter and a host of other social media sites. It’s not as difficult as it sounds thanks to Google Alerts – a free feature of Google that can be configured to send you an email alert every time your synagogue, rabbi or key members are mentioned on a website or blog.
  3. Spend Time Doing Some Online Listening
    In many ways, participating in social media is like immigrating to a new country. It has its own culture, customs and language. That’s why it’s important to spend time observing how things are done in social media before you try to actively participate in it.  By taking the time to listen and observe you will represent your congregation in an appropriate and respectful manner.

Elana Centor is Chief Strategist For Digitalwagontrain a training, coaching, consulting firm helping individuals and organizations achieve their goals faster, smarter, easier by using social media tools.  Elana posts regularly on her blog Funny Business.

Image from Flickr.com,  Long Zheng