Archive for October, 2013

 

From Network Judaism to Platform Judaism

Posted on: October 8th, 2013 by Hayim Herring

 

 

In 2000, I wrote a paper called Network Judaism, later published in 2001. MySpace was launched in August 2003 and Facebook in February 2004. While not long ago at all, it’s hard to recall that social media platforms didn’t exist. But if you were tracking possible significant trends carefully, you could anticipate the potential emergence of the networked organization. What no one was able to grasp was how social media sites would be enable societal changes of major magnitude.

 

Today, here are a few stats on some popular social media platforms:

Facebook-1.15 billion registered users

Flickr -87 million users, 8 billion photos

Pandora – 200 million registered users

Twitter – 500 million registered

Word Press – 66 million blogs

Angie’s list – 2 million users

Yelp – 12 million users per day

YouTube-500 million visits per day

 

The numbers tell a story of how rapidly socially media sites have been adopted and how embedded they are in our lives. Yet, synagogues, federations and other historic organizations have not shifted their structures to enable themselves to become platforms for people to connect socially, spiritually, philanthropically and educationally.

 

As we are now in the networked era, Jewish organizations need to shift their paradigms to a platform model. Otherwise, the great the work that many are doing around making Judaism more relevant, inspirational, meaning-saturated and beautiful will be inhibited or fail. Unlike many Jewish start up organizations that have blossomed over the last ten years, established Jewish organizations need Platform Judaism, or more accurately, platform Jewish structures.

 

What is an organizational platform (and I can highlight only a few dimensions in this space)? A platform is an enabling space for people to interact and act upon issues. An organization that becomes a platform enables individuals to self direct their Jewish choices and express their Jewish values within the organization’s mission. That is a radical shift from organizational leaders directing people how, when, where, why and with whom to be Jewish- in other words, the dominant paradigm of more established Jewish organizations and synagogues!

 

Becoming a platform is also a mindset. It means embracing the desire of individuals to co-create their experiences, opt in and opt out of Jewish life, do new things and old things in new ways-of course, within the organization’s mission. This mindset operates within the building, outside of the building, on the website, and anywhere else. It also requires a much more creative and intentional use of technologies to tell individual stories and organizational stories and a redefinition of professional and volunteer leaders’ roles, new governance models and even new professional and volunteer positions.

 

Most critically, restructuring as a platform requires a relentless focus on a compelling mission and purpose. When organizations can clearly define their purpose, they have the opportunity to help individuals activate their latent hunger for community, experientially educate them about the difference between a discrete cause and an enduring commitment and provide opportunities for deeper relationships that transcend Facebook-type “connections.”

 

Talking about organizational structure isn’t sexy. But the payoff for paying attention to it is potentially huge, enabling:

 

In part, I wrote my book, Tomorrow’s Synagogue Today. Creating Vibrant Centers of Jewish Life, to stimulate thinking around the urgency for organizations to move to a platform model. Within about two weeks, UJA-Federation of New York’s Synergy Department and the Alban Institute will be releasing a study and action guide to help synagogues and organizations practically apply the concepts of Platform Judaism, one of the central concept in Tomorrow’s Synagogue Today, to their real world settings. Then, several weeks later, the Alban Institute will be publishing a companion volume to Tomorrow’s Synagogue Today, with a deeper discussion of some of the core concepts of the book and even more practical resources. If you’ve registered for ongoing information, you’ll learn how you can access these new resources-one of which will be downloadable for free. If you haven’t, you can sign up here.

 

And in October, I’ll be presenting and facilitating number of sessions in Baltimore at United Synagogue’s Centennial; in Westchester, Manhattan and Long Island through UJA-Federation of New York; and the Rockland County Federation’s Rockland Jewish (Synagogue) Initiative. You can click here for more details on these presentations and if they’re in your area and open to the public, I hope that you’ll participate. Looking forward to working together with you!

 

Crossed posted on eJewishphilanthropy in a modified form.

 

 

Beware as The Spin Begins: Early Headlines on the Pew American Jewish Population Study

Posted on: October 2nd, 2013 by Hayim Herring

 

 

On Monday, the Steinhardt Social Research Institute at Brandeis University released a report entitled American Jewish Population Estimates 2012 and yesterday, the Pew Research Religion and Public Life Project released a report entitled A Portrait of Jewish Americans. The last national study of American Jews was released in 2001 by the UJC (United Jewish Communities), now the JFNA (Jewish Federations of North America), and had some significant methodological flaws. The Jewish establishment has been relying on partially unreliable data collected in 2000 for planning purposes, so rightfully these studies will garner significant media attention. In this post, I’ve culled headlines from as of 7pm Central Time yesterday from a variety of publications and organizations in the United States and Israel. My headline to the headlines: Beware as the Spin Begins!

 

American Jewish Press

JTA: Pew Survey of US Jews: Soaring Intermarriage, Assimilation Rates

Jewish Daily Forward: Jews Bound by Shared Beliefs Even as Markers of Faith Fade, Pew Study Shows

New York Jewish Week: Fast-Growing “Nones” Seen Reshaping Jewish Community

Los Angeles Jewish Journal: Pew Releases Landmark Survey on U.S. Jewry

New Jersey Jewish News: Surveys: More Jews, But Fewer Connections

 

American General Press

Wall Street Journal: Increasing Number of U.S. Jews Are Not Religious

New York Times: Poll Shows Major Shift in Identity of U.S. Jews

Huffington Post: What Defines an American Jew? Study Reveals Divides on Identity, Religion and Views on Israel

Associated Press: For Many American Jews, Religion Separate From Belief in God, Pew Survey Finds

 

Religion News Service

Being Jewish Means Being Funny, and That’s No Joke

Who’s a Jew? Few American Jews Say it’s A Matter of Belief

 

Israeli Press

Haaretz: Top 10 Takeaways From Pew Survey on U.S. Jews

eJewishphilanthropy: Pew Survey Examines Changing American Jewish Identity

Ynet News: U.S. Jews Losing Their Religion, Survey Finds

Jerusalem Post: Survey: 1 in 5 Jews Say They Have No Religion, Orthodox Share Grows

Times of Israel: Pew Survey: 6.8 Million US Jews, But Majority Intermarry

 

(Oh…and no coverage on the Conservative, Orthodox, Reconstructionist, Reform national congregational and rabbinical websites, and websites of Chabad and the Jewish Federations of North America. Pretty hard to understand why they weren’t ready with press releases and interviews, as they all knew about the impending release of the Pew study.)

 

It’s more than just “interesting” to read the initial responses (or note the lack thereof) to these studies, and track how the headlines evolve as leaders of all stripes digest the data. For data are merely points of information. What make them significant is how different individuals and organizations use them to tell a compelling story about the Jewish past, present and future, with the hope of swaying Jewish influentials to support their competing narratives with resources.

 

That’s why it’s important to read the original studies first without the spin, reach some of your own preliminary conclusions and then listen to what other people are saying. There are significant decisions riding on the stories that leaders craft from the data, and we need to hold them and ourselves accountable for accuracy in distinguishing between fact, opinion and prognostication. As you do so, please let me know what issues you think are the most essential over the next decade for leaders to be focusing on- which are the most amenable to influence, which should we invest in moderately and which we need to abandon. I’ll be weighing in as well after I do my “homework.” Thanks and I hope to hear from you!