I recently read an article, “Feeling More Antsy and Irritable Lately? Blame Your Smartphone.” One of its authors, Nicholas Carr, noted: “Back in 2006, a famous study of online retailing found that a large percentage of online shoppers would abandon a retailing site if its pages took four seconds or longer to load. In the years since then, the so-called Four Second Rule has been repealed and replaced by the Quarter of a Second Rule. Studies by companies like Google and Microsoft now find it takes a delay of just 250 milliseconds in page-loading for people to start abandoning a site. ‘Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the Web,’ a top Microsoft engineer said in 2012. To put that into perspective, it takes about the same amount of time for you to blink an eye.”
If he’s right that means many of us have attention spans about as long as the blink of an eye!
I’m not sure if the American Psychological Association has come up with a name for our collective impatience and inability to focus, so let me suggest Distraction Disorder.