Introduction
Rabbi Jason Miller is flanked by Rabbi Hayim Herring and Lynn Schusterman at a STAR Foundation PEER program alumni reception in Phoenix.
Rabbi Jason Miller, my close colleague and friend, is also my social media strategist. Social media, digital content and community were a few topics that my co-author, Terri Elton and I wrote about in our recent book, Leading Congregations and Nonprofits in a Connected World: Platforms, People and Purpose so I was interested in his perspective. When we first started working together about 7 years ago, his title was “website designer.” In the interview that follows, you’ll learn more about the need to think far beyond websites and social media. I wanted to hear from him about the best ways for congregations and nonprofit organizations to pull together the various tools that exist (e-mail marketing, social media, gamification, internet advertising, blogging, etc.) to deepen and expand their impact.
Hayim Herring: Clearly, you’ve developed years of experience in website design and a deep understanding of social media. How do people consume information today differently than even five years ago?
Jason Miller: Most content that I consume is on a digital screen, but, a confession – I still enjoy reading the newspaper each morning because I am a tactile learner. Similarly, many people still use (and enjoy) traditional media, like hardcover books, magazines and newspapers for a variety of reasons. I’ve been building websites since 1995 and have been involved in social media marketing on a professional level since 2009. I’ve watched as both the web and social networks have moved from curiosity to commonplace. We don’t even think twice about seeing a toddler launching apps on an iPad or a senior citizen casually using FaceTime to video chat with her grandson a few time zones away. Increasingly, people are consuming content through the Internet on a much larger scale than only a few years ago.