Posts Tagged ‘Daniel Chiat’

 

Mission, Marketing and Media—Inseparable, Invaluable

Posted on: January 26th, 2014 by Hayim Herring No Comments

 

 

Like many of you, I work with some really smart people, who love what they do, strive to learn from others and passionately share their knowledge in return. The next three posts will be from experts who exemplify these qualities, and I’ve invited them to write about the integral relationship between mission, marketing and media. Our first guest is Daniel Chiat, of Measuring Success, whose organization has rich, unique data on why mission matters. Hope you enjoy these posts!

Rabbi Hayim Herring

 

Got Mission? It Matters—and Here Are the Data To Prove It!

ChiatDaniel Chiat, Measuring Success

 

What characteristics of synagogue life predispose members to feel satisfied and to feel that they have personally grown as a Jew? There are certainly many worthy answers, but the two most important aspects both come down to vision.

 

We’re not guessing at this conclusion; it’s grounded in the analysis of thousands of synagogue members across North America. Over the last five years, we’ve assisted nearly 40 synagogues in using data to create strategic plans and build relationships. We’ve asked over 15,000 congregants to answer questions about their priorities and satisfaction levels. The results indicate that the top drivers of synagogue satisfaction and personal growth are high scores on the following two questions:

 

 

Hayim Herring Blog

We know that high scores on these vision questions are the best predictors of satisfaction and personal growth regardless of a synagogue’s location, membership size, or denomination. This is because our database includes synagogues from across the spectrum and everything in between. The data suggests that synagogue leaders should invest energy on vision and values in order to have significant impact on outcomes like member satisfaction, retention, and personal growth.

 

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