Posts Tagged ‘Website’

 

Relaunching Confidently Together Into the Future

Posted on: April 10th, 2013 by Hayim Herring No Comments

I recently made a presentation to a group of synagogue leaders in St. Paul. A very bright volunteer who was familiar with Synaplex , an initiative that I developed, asked me, “Why are your ideas about the Jewish community different since you last presented to our congregation?” My ineloquent answer: “Umm…things have changed since we last worked together.” Not exactly a satisfying answer, but that was the best I could do given the time constraints.

 

Later that evening, I asked myself, “Okay, many things changed. But what are some of the most significant changes that have occurred within the past five years or so?” Not coincidentally, this was a question that I had been thinking about for sometime. I have been very concerned about how organizations are either in paralysis, denial or a state of confusion as they struggle to conduct business in post-economic bust that is stubbornly persistent. I’ve seen some organizations:

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Mission Statement: Missing in Action?

Posted on: August 18th, 2011 by Hayim Herring No Comments

I just had the pleasure of teaching an outstanding group of rabbinical students who are participating in the Schusterman Rabbinical Fellowship program. While preparing for­­­ a session on the importance of synagogue mission statements, I discovered something curious about them: only two of the roughly dozen synagogue websites that I reviewed featured their mission statements on the home page. In the other cases, I needed to hunt for them on the website. And that’s only those synagogue websites that even had mission statements!

We’re getting to the time of year when people who are not a regular part of the synagogue community will be “shul shopping.” Rosh ha-Shanah begins on the evening of Wednesday, September 28. The first place that people look to learn about anything today is on the web. If your mission statement, the most basic expression of your synagogue identity, does not readily appear on your website, what message are you communicating to potential congregants?

By the way, if you work for a national synagogue denominational office, you might want to check if your denomination’s mission is featured on the website’s home page.  You may be surprised by what you find.

B’shalom,

Rabbi Hayim Herring